What Is A Backlink: One of the most important aspects of Off-Page SEO and a major ranking factor is backlink. When I started blogging, I had no idea that there’s something called Off-Page SEO and backlinks. In fact, many of the budding bloggers don’t know what it is and why it is so important. This article will brief you about what backlinks are and why they are important.
What Is A Backlink? Why Are Backlinks Important?
Google determines the ranking of an article based on many factors.
One of the ways Google determines the importance and relevancy of a particular article is by tracking how much the article is being promoted. I mean if you publish something on your blog and other authoritative blogs promote it, for Google, it’s a good article. That’s how Google works.
The other blogs might have published a criticism of what you have written and linked your article in it. But Google will consider your article to be a good one and improve its ranking.
When Website A has an external link to Website B, this is called a backlink for Website B. It is also called as Incoming Links or Inbound Links. The process of earning backlinks is called link-building.
Backlinks are sought after by SEO experts to improve ranking of their blogs. One-way backlinks, especially, are more valuable. One-way backlinks are those when Website A links to Website B but Website B doesn’t link back to Website A, i. e. the linking is one-sided.
Earlier, getting backlinks from any site was helpful to improve ranking. But with the introduction of Google’s Penguin Algorithm, things have changed. Now, backlinks are useful only when you get it from a trusted and authoritative domain. For example, some say that backlinks from the sites of government bodies and educational organizations are more valuable.
Other Important Reasons Why Backlinks Are Important
There are additional reasons why backlinks are so important. These are as under:
- Since getting backlinks means higher ranking, it automatically increases the organic traffic to the website.
- If a certain website is getting many backlinks, the domain authority of that website increases.
- Websites getting backlinks are discovered and indexed faster by Google bots.
- Backlinks help in getting referral traffic.
- Backlinks also help users get access to other relevant articles on topics they are looking for.
Especially for new websites getting backlinks is very important.
How To Get Quality Backlinks?
There is no shortcut to get backlinks. You must write well-researched and informative articles. If your articles are good, from both content and SEO-point of view, they will rank automatically. Others will notice them and give backlinks to them.
You can also write guest blogs but here too, you need to write good articles.
I hope I have explained everything about what is a backlink. If you have any question regarding what is a backlink, drop them below and I will get back to you at the earliest.