How To Make Your Blog Successful: Blogging is one of the most popular way of earning, especially for someone, who doesn’t want anyone else around to boss over them. This has been a major motivation for most of us. But that doesn’t mean it’s going to be a bed of roses.
Having your own blog and working on it might mean you are not answerable to anyone, but you have to work very hard if you want to earn your living through blogging. In fact, there will be times when you will feel like giving up because despite spending so much time and energy you won’t see and satisfactory result.
So, no. It’s not going to be easy. Nor does all this hard work guarantee success, because it’s not just about writing and even getting your articles ranked in Google.
The heart of a successful blog lies in its ability to cater to the needs and requirements of the people, people in large number in precise. So, you have to plan accordingly.
Anyway, this article is about how to make your blog successful. Read on to find out.
How To Make Your Blog Successful?
Like I said, to be a successful blogger, it needs one to be extremely hard-working. But that’s not all. There are other aspects as well which you will come to know by the end of this article. But let’s begin from the beginning:
1. Passion Or Profit? Both…
The first thing to decide is your blog’s niche. What are you going to write about? The first thought that comes to the mind of someone who wants to become a professional blogger is that they will blog about their passion. But a little research will reveal that being passionate about something doesn’t guarantee success, not in the world of blogging at least. Here, what matters more than your passion is what people are passionate about.
You might be highly passionate and knowledgeable about a topic. But if it is not a popular topic, if a large number of people are not interested in that topic and if they are not looking for this topic on the Internet, to whom is your blog going to cater?
The success of a blog depends on its target audience. So, when it comes to professional blogging, following your passion and writing about something you are passionate about may not help. You have to choose a niche that people want to know about. And if you can pick something that you like, enjoy, and which is popular at the same time, nothing better than that.
2. Write SEO-Friendly Content
Now, even if you have picked up a profitable niche and you are knowledgeable about it, that doesn’t mean your blog will be successful. People should be able to discover it through search engines. This means, the content should be optimized for search engines too. If your blog posts do not appear in the SERP, how will people come to know about its existence? So, you should write SEO-friendly content.
Learning SEO can take some time and effort, but it’s not rocket science. If you stick to it, you will be able to master the basics SEO practices in a few months. But remember, it is not a one-time thing. Search engine algorithms are always changing. So, you will have to be in touch with the latest developments.
3. Write Quality Content In An Interesting Manner
At the same time, the content should be helpful and interesting.
Helpful, for obvious reasons. If your blog doesn’t provide the necessary and relevant information that satisfy meet the search intent of people, it is not contributing anything and hence, people won’t come to it.
Interesting, because people on the Internet are very fickle-minded, thanks to bombardment of information of all types of all formats, from all direction. You need to capture their attention. This is not possible if you write in a boring manner, like some academic papers. Even academic papers are being written in a humorous way these days.
Use the language of your target audience. Write in a manner that people find interesting. Use humor, emotional appeal, or anything that makes sense. Use story-telling techniques, images, cartoons, GIFs, videos, whatever brings some color to your content and made the readers yearn for more.
4. Be Active On Social Media
Creating social media accounts for your blog and sharing posts is not enough. You need to show your readers that you care. So, you have to be active on social media in the truest sense of the word. Like when people appreciate your blog posts. Respond to their comments. Answer to their queries. Do not ignore even if people criticize about anything that you have published. Respond to them politely. This will build a very good reputation of you and your blog and give your readers and impression that you are in this trade not just because of money but also because you genuinely care.
Not just on social media, respond to your readers’ comments on your blog posts as well. Also, be active on platforms like Quora and Medium which are great platforms to build your brand.
5. Make Contact With Other Bloggers
The success of your blog depends not only on you but also on other people who are well-established in the same niche as yours. You need people – influencers in the same industry – for the success of your blog. These are the people who will recommend your blog, give you opportunities to write guest blogs, etc. So, being part of the community is very important.
So, try to establish a professional relationship with other fellow bloggers. This will, however, take time. One of the ways to start is by making sensible comments on their blog posts. You can read this detailed article on how to connect with bloggers.
6. Pay Attention To The Design Of Your Blog
Like every where else, in the world of blogging too, looks matter. Before even reading your content, people will see the design of your blog. If they are not pleased with it, they won’t trust your blog, they won’t read your content; they will just hit the back button. So, you can’t afford to ignore the design of your blog. It should go with your blog niche. A blog about ‘blogging’ shouldn’t be as colorful as a fashion blog.
7. Do Not Do Everything For Money
At the end of the day, we are blogging for money. But that doesn’t mean every aspect of it should be seen from the point of monetary gain or loss. If you are doing it just for the money, sooner or later, you will get bored of it. Like I said in the beginning the heart of blogging lies in its ability to provide great experience and satisfaction to the users, the readers. So, that should always be your first priority. Build a very close relationship with your readers. Give them something for free once in a while. Respond to their messages and emails. All these will build reputation and trust. And if people trust you and your content, making your blog successful is not going to be difficult.
These seven points cover more or less the basic aspects of how to make your blog successful. Of course, you will have to work hard on creating quality content and marketing as well. Remember, just like Rome wasn’t build in a day, your blog cannot become a success overnight. So, do not lose hope even if you don’t see any result at the beginning.
I hope I have been able to explain how to make your blog successful. Feel free to share your thoughts on this article regarding how to make your blog successful in the comment section below. You can even ask questions and clear your doubts. I will try my best to help you out.