How To Choose A Domain Name: Your domain name, the URL of your home page, is the first thing that people will notice of your website. Needless to say, it should be impressive and most importantly, go with what you have to offer. So, choosing the right domain name for your website is a very crucial thing.
Multiple factors are to be considered while choosing a domain name. You should spend enough time to decide your domain name. Because you cannot change it later. If you do, you will lose out on a lot of stuffs. You can read this article on custom domain name.
In this article, I will tell you how to choose a domain name for your website. Read on to find out.
How To Choose A Domain Name?
Like I mentioned above, you have to consider multiple aspects before choosing your domain name. So, here are a few tips to choose your domain name:
1. It Should Represent You
Your domain name should be such that it represents what your site is about. I am not saying it should be a generic name. You can be creative about it. But there should be link between what you are doing and what your domain name is.
2. It should Be Brandable
By brandable I mean to say that it should stand out from the crowd of websites in the same business. It should be unique. You can be creative about it, i.e. you can create new words or use existing words, but it should align with your mission and vision.
3. Keep It Short
According to some reports, the top websites have have shorter domain names, to be precise, only 6 characters in the domain name of the top 5 websites. But choosing a domain name that has only 6 characters might not be possible for everyone. I would say keep it between 8-12 characters.
4. It Should Be Memorable
There are thousands of websites for each and every trade. To stand out from the competition, it is important that people find your domain name easy to remember. If people can’t remember your domain name, how would they tell others about how amazing things your website has to offer?
5. It Should Be Pronounceable
Yes, it matters too, even though people are going to type it. Humans find it easier to remember words that they can pronounce. Also, if people cannot pronounce it, your website won’t get shared by word-of-mouth. You can write the domain name on a piece of paper and ask your friends to pronounce it to see if the name passes what I call the ‘pronounceability test’.
6. It Should Be Easy To Spell
People are going to type it in the address bar of their browser. Of course, it should be easy to spell. You can say the domain name to your friends and ask them to write it down. If they do it correctly, move onto the Phone Test. Call up another bunch of your friends and ask tell them your domain name over phone. Ask them to write it and send it to you. If they spell it correctly, then fine. Otherwise, you have to look for something else.
7. It Should Be Trustworthy
A domain name shouldn’t be over-promising or exaggerating. Otherwise, they won’t trust the site.
8. It Should Be Intuitive
By intuitive, I mean to say that it would be great if people get an idea about what your website has to offer from the domain name itself. For example, from blgxpria.com, you can guess that the website is about blogging.
9. It’s Good To Include Keywords In The Domain Name
I am not saying it should be an exact match keyword but having relevant keywords in the domain name makes ir SEO-friendly and can help in ranking.
10. Do Not Use Numbers And Hyphens
Numbers and hyphens can create confusion, especially for people who have heard it. In all possibility, they won’t include the hyphen while typing the domain name. And they will be confused about whether the number is spelled or numeral
11. Check For Availability Of Social Media Handles
Many people ignore this aspect. It is not enough for the domain name to be available; the corresponding handles in Social Media should also be there. Because you need to have Social Media accounts for your website and the spelling of those handles should match with your domain name.
12. Do Not Commit Copyright Infringement
Do proper research to find out the domain name is not copyrighted by any other organization or website. Also, avoid domain names that existed before.
13. Go For .com Domain Extension
Dot com domain extension is always better than any other extensions. People have a tendency to type .com at the end. It is the most recognizable of all domain extensions. People can easily associate with it.
14. Purchase Misspelled Versions Of Your Domain Name
If you have the budget, you should purchase the common misspellings of your domain names so that others don’t get the chance to purchase them, create another website and drive traffic to it by misguiding your audience.
15. Purchase Other TLDs As Well
Yes, for the same reason as the last point. You can redirect all those domain names to the original dot com website.
So, how you know how to choose a domain name. Make sure you consider all these aspects before choosing the domain name. You cannot change it later. Also, it will be your brand. So, choose wisely.
I hope I have been able to explain how to choose a domain name. If you have any query regarding how to choose a domain name, ask them in the comment section and I will answer.