Should You Start A
This is a common question asked by many budding bloggers. And it is a valid question especially when you want to monetize your blog.
Just like any other thing done with the intention of making money, running a blog too needs one to consider a lot of things.
So, in this article, I will talk about this particular confusion many would-be bloggers have – Single Topic Vs Multi-Topic Blog, Should You Start A Multi Topic Blog? Read on.
Should You Start A Multi Topic Blog?
There are many popular multi topic blogs on the web. In fact, one of the most successful blogs, The Huffington Post, covers a wide range of topics.
So, it is absolutely possible to start a multi topic blog and make it successful.
But for that you need to have the big bucks. And I will explain why.
Multi-Topic Blogs Need A Lot Of Content
Blogging needs a lot of hard work. And multi-topic blogs need a thousand times more hard work.
This is because you have to write about a wide range of topics. Basically, you should know about a lot of topics. And having just a superficial knowledge won’t do; you should be knowledgeable in the truest sense of the word.
And then, you have to work on presenting them in a unique way so that people like your articles. That itself is a big task. And even if you achieve that, you won’t be able to write a vast amount of content all by yourself.
Pick up any successful multi-topic blog. They all produce a huge number of articles every day. Because that’s the way to create a readership.
Reason? Let me elaborate with an example.
If you publish one article on fashion one day, then another article on SEO the next day, and a third article on video games on the third day, people will be confused.
In all likelihood, people who subscribed to your blog because they liked the article on fashion will unsubscribe it on the third day (if not on the second day) if they find articles on SEO and video games being published, in which they are not at all interested.
In order to retain them, you will have to produce a lot of articles on different topics every day. Your readers who subscribed to your blog to read about fashion shouldn’t feel that you have forgotten them. You shouldn’t let them think that they have subscribed to the wrong blog.
So, there is no option but produce a lot of content. And this is not possible if you are running the multi-topic blog all by yourself. You will have to hire other writers, a lot of them. And you can’t ask them to write for free, right?
Multi-Topic Blogs Are Difficult For SEO
Search engines have become smarter these days. The algorithms take into consideration a number of factors to determine if the blogs and websites are authoritative enough to rank higher in the SERP.
At the same time, these search engines are not like humans; they don’t have the ability to really read an article and decide if it truly deserves a position in the first page of the SERP. To them, an article on SEO published on a blog dedicated to SEO is likely to be more authoritative and trusted than an article on SEO published on a multi-topic blog.
So, from an SEO point of view as well, it is difficult to get a multi-topic blog ranked high in the SERP.
The required authority and trust can be built if a sufficient number of articles for each niche is published on a regular basis. This brings us to the first point.
It Is Difficult To Monetize Multi-Topic Blogs
Now, even if you succeed in getting your articles ranked and generate high traffic, this traffic won’t convert into money unless the right people are landing on your website.
If you are planning to make money through advertising or affiliate marketing, you will succeed only when the right kind of people come to your blog. Because the wrong kind won’t click on anything, ads or affiliate marketing links; they were not looking for the product or services you are selling in the first place.
However, if you drive a really large traffic – so large that even a small percentage of it is still large and if that small percentage is the target audience, there is a good chance of you making money. But then again, this will require a large amount of content – again the first point.
So, I would say you go for a single-topic blog, unless, of course, it is a personal-style blog you want to create, and not to make money.
So, What To Do?
If you want to blog to make money, and want to cover a diverse range of topic, you have the following options:
- Hire writers, as mentioned above, which will need a constant supply of money.
- Create a separate blog for each topic. This too would need money as creating and maintaining blogs are expensive.
- Create a separate sub-domain for each blog.
I hope I have been able to answer your question, should you start a multi topic blog.
If you have any question or feedback regarding single topic vs multi topic blog, ask them in the comment section below. I will respond at the earliest.